Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. Factset: FactSet Research Systems Inc.2019. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. The Netflix series could rejuvenate the franchise. It is based on the DreamWorks film "Turbo," which was released over the summer but was written off as a flop by box office analysts. "Turbo" was commissioned by Netflix as the competition for streaming content heated up last February. So by putting a few episodes of "Turbo" on the service this month, before the rest are ready, it may gain a slight leg up on its rivals. Children's programming is an area of intense competition between Netflix, Amazon ( AMZN), Hulu and entrenched cable channels like Disney and Nickelodeon. Ted Sarandos, the chief content officer at Netflix, acknowledged as much in a press release on Tuesday: "With new episodes on their way in the coming months," he said, "kids will have something to look forward to all year."Īnd Netflix will be able to promote new episodes for a longer period of time. Stringing out a show for months can help it build up an audience, thanks to word-of-mouth and traditional marketing tactics. There's been loud debate about it in the television industry, too. Still, there was, and still is, some internal debate at Netflix about the release strategy. But Netflix said after "House of Cards" premiered that there was little evidence of this behavior. Some doubters said Netflix would suffer if curious viewers signed up, binged on a new show, then canceled their subscriptions. The strategy also made television network scheduling look old-fashioned by comparison - why wait days or weeks for a new episode of "Arrested Development" when it's possible to play the next episode with one click? In one of the company's quarterly letters to investors, it said the decision reinforced "our brand attribute of giving consumers complete control over how and when they enjoy their entertainment." Netflix ( NFLX) enjoyed mostly praise when it chose to release other series in one shot. When Amazon's streaming service released its first original series last month, "Alpha House," it made the first three episodes available right away, and doled out the rest on a weekly basis. Other companies have been experimenting with release strategies as well. Regarding "Turbo," Barragan said, "Production on animation is on a different timetable, so we chose to make the episodes that are ready now available for viewers as they were ready." "Historically we have said that original series will be released in ways that best support the story, so if it suits the show, it is always possible we could release in a different way," said the spokeswoman, Karen Barragan.
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